My service or product is not for everyone. This is the revelation I got not from one but from two of my private clients this week.
Digital Marketing
The Basics: The AIDA model
I remember when my university teacher introduced us to the AIDA model. I stared at the smart whiteboard as she explained every step. Once she was done the only thing that I thought was how obvious it is, and how much sense it all makes. And while it might seem like...
Are you ready to start your own business?
“If we look at fear “without fear” at least once, we will get an idea of its dual aspect: on the one hand, it can activate us, on the other – paralyze us.”
Getting an investment: How? Where? When?
The main step before you look for investment is to consider if you really need one. Many companies use bootstrapping because sometimes the best funding option is not to seek investment at all but to focus on execution and build traction without outside interference