You are running ads, and spending money, but no results? You are not alone. I have seen this a gazillion times. In some cases, the reasons behind unsatisfactory campaigns are obvious and easy to correct. But in some cases, it is a complex fusion of bad decisions and practices along the whole funnel.
Best Practices for Setting up a Growth Marketing Strategy for Startups: A Comprehensive Guide
Learn the best practices for setting up a growth marketing strategy for startups. From defining your target audience to tracking your metrics, this guide covers everything you need to know.
Beyond Clicks and Impressions: Why ROAS is the Metric That Matters
ROAS can help businesses make data-driven decisions about their advertising budgets. By focusing on campaigns with the highest ROAS, businesses can maximize their advertising dollars and generate the greatest possible return on investment.
The Constant Planning – How do you avoid failing while you are failing
As I often say, “Even the best plan without action will not save you from failure.” A plan is only as good as the actions you take to implement it.
How to measure your business success?
I always think about success and how we measure it by standards and values that aren’t necessarily important to us but rather the standards and values forced on us by society.
3 Steps to Set Your Business Goals in 2022
Success will not come overnight, but believe me, if you stick to your purpose at the end of this year you will see how many milestones you reached.
What are your weaknesses?
Surround yourself with people who compliment your weaknesses and personality and who bring different skills to your business and projects. This will definitely help and keep you on the right track especially during those times of doubt.
I am not your audience. And that’s ok
My service or product is not for everyone. This is the revelation I got not from one but from two of my private clients this week.
The Basics: The AIDA model
I remember when my university teacher introduced us to the AIDA model. I stared at the smart whiteboard as she explained every step. Once she was done the only thing that I thought was how obvious it is, and how much sense it all makes. And while it might seem like...
Are you ready to start your own business?
“If we look at fear “without fear” at least once, we will get an idea of its dual aspect: on the one hand, it can activate us, on the other – paralyze us.”