General recommendations
- Image size at least 1080 x 1080 pixels
- Image file type png or jpg
- No clickable links are allowed in Instagram post
Text recommendations for Instagram Image Ads
- Headline: 40 characters
- Primary text: 125 characters
- Description: 30 characters
Instagram character limits guide
- Username: 5-50 characters
- Post: 63206 characters
- Page description: 255 characters
- Comments: 8000 characters
Video Resolution and Size
- You can upload a video with an aspect ratio between 1.91:1 and 9:16.
- Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
- The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.
Post image sizes
| Image Type | Size | Aspect Ratio |
| Instagram Profile Picture | 180 x 180 px | 1:1 |
| Instagram Photo Post | 1080 x 1080 px | 1:1 |
| Instagram Video Post (Reel) | 1080 x 1920 px | 9:16 |
| Instagram Stories | 1080 x 1920 px | 9:16 |
| Instagram Explore | 1080 x 1920 px | 9:16 |
Ads image sizes
| Ads Image Type | Size | Aspect Ratio |
| Instagram feed Ad | 1080 x 1080 px | 1:1 |
| Instagram Stories Ad | 1080 x 1920 px | 9:16 |
| Instagram Explore Ad | 1080 x 1920 px | 9:16 |
