Instagram Image & Ads Sizes – 2022 Design Guide

Discover all the important Instagram image and ad sizes + other essential information in this 2022 design guide.
Instagram Image & Ads Sizes - 2022 Design Guide

Jan 28, 2022 | Digital Marketing, Social Media, The Basics

General recommendations

  • Image size at least 1080 x 1080 pixels 
  • Image file type png or jpg 
  • No clickable links are allowed in Instagram post

Text recommendations for Instagram Image Ads

  • Headline: 40 characters
  • Primary text: 125 characters 
  • Description: 30 characters

Instagram character limits guide

  • Username: 5-50 characters
  • Post: 63206 characters
  • Page description: 255 characters
  • Comments: 8000 characters

Video Resolution and Size

  • You can upload a video with an aspect ratio between 1.91:1 and 9:16.
  • Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
  • The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.

Post image sizes

Image TypeSizeAspect Ratio
Instagram Profile Picture180 x 180 px1:1
Instagram Photo Post1080 x 1080 px1:1
Instagram Video Post (Reel)1080 x 1920 px9:16
Instagram Stories1080 x 1920 px9:16
Instagram Explore1080 x 1920 px9:16

Ads image sizes

Ads Image TypeSizeAspect Ratio
Instagram feed Ad1080 x 1080 px1:1
Instagram Stories Ad1080 x 1920 px9:16
Instagram Explore Ad1080 x 1920 px9:16

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